☰ WanderStat

🏞️🏔️ Bitterroot Valley

Tourism and Demographic Statistics for Greater Missoula, MT.

🏆 destination score

58%

🌱 tourism development

33%

🍡 culinary diversity

27%

💖 something for everyone

92%

🏙️ total quality assets

415

🛎️ accommodations

76

  • 🧭 Other: 26
  • 🛋️ Hotel: 24
  • 🥐 Bed & Breakfast: 16
  • 🏖️ Resort: 10
  • 🏕️ Campground: 7

🗽 attractions

81

  • 🏞️ Outdoors: 52
  • 🧭 Other: 17
  • 🧠 Education: 14
  • 🌾 Agriculture: 2
  • 🎨 Arts: 1

🍜 food

170

  • 🧭 Other: 87
  • ☕ Beverages: 27
  • 🍔 American: 15
  • 🍰 Desserts: 15
  • 🌯 Southwestern: 12
  • 🍕 European: 11
  • 🍗 Southern: 9
  • 🍣 Asian: 6

🛍️ shopping

88

  • 🧭 Other: 45
  • 🕯️ Specialty Store: 22
  • 🏬 Mall & Plaza: 11
  • 🧺 Local Market: 10
  • 👖 Thrifts & Antiques: 9
  • 🎁 Gift Shop: 2

🧳 annual visitors

1.45 million

(estimated)

🌜 overnight visitors

979,131

🚌 daytrip visitors

466,198

💵 economic impact

$1.21 billion

$7,659 per resident

👨‍👩‍👧‍👦 total population

157,857

📏 total area size

7,675 sq. mi.

🏘️ population density

20 per sq. mi.

🧮 average age

41 years old

🧸 gen alpha

20,723

13%

📱 gen z

29,953

18%

💻 millenials

33,448

21%

📼 gen x

27,067

17%

🎸 baby boomers

37,169

23%

🕰️ silent generation

9,497

8%

🛬 total airports

10

✈️ MSO

Missoula International Airport

In-Region

✈️ FCA

Glacier Park International Airport

77 mi. away

✈️ GTF

Great Falls International Airport

104 mi. away

✈️ BZN

Bozeman Yellowstone International Airport

106 mi. away

🛩️ BTM

Bert Mooney Airport

42 mi. away

🛩️ SMN

Lemhi County Airport

42 mi. away

🛩️ MYL

McCall Municipal Airport

55 mi. away

🛩️ HLN

Helena Regional Airport

63 mi. away

🛩️ LWS

Lewiston Nez Perce County Airport

81 mi. away

🛩️ PUW

Pullman-Moscow Regional Airport

99 mi. away

⚡ total EV chargers

35

🚗 average power

121 kW

🔋 max power

350 kW

📍 map

🛣️ highways

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90
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93
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12

🏃‍♀️ personas

🏙️ The Roaming Advocate 🏳️‍🌈

96% Match

On a mission to paint the world with all colors of the rainbow, this fearless traveler seeks out destinations that embrace diversity like a warm hug. Inclusivity is their compass, and they're leading the way.

🌳 The Nature Lover 🌿

95% Match

Whispering with the wilds, seeking solace in national parks and picturesque landscapes. If it's not under the sky, it's just not their kind of adventure.

🏡 The Local Immersion Seeker 🗺️

94% Match

Touristy is not in their vocabulary. Armed with curiosity and a camera, they dive into the heart of a destination, embracing locals, flavors, and stories that go beyond the guidebook.

💑 The Romantic Escapist 💖

92% Match

Lovebirds seeking moments that make time stand still, from intimate getaways to heart-fluttering views. With eyes locked and hands held, their love story becomes the backdrop to every journey.

🌍 The Diversity Discoverer 🤝

92% Match

On a mission to explore destinations where cultures blend like a symphony of flavors, celebrating the kaleidoscope of humanity. With a compass for inclusivity and a radar for minority-owned gems, they're rewriting the travel map one diverse experience at a time.

🧘‍♂️ The Wellness Wanderer 🌱

92% Match

Armed with yoga mats and spa vouchers, they're the zen warrior of vacationing. Balancing chakras and soaking in serenity, they're the true masters of vacation relaxation.

🎭 The Cultural Voyager 🎪

90% Match

Cultural tapestries, traditions, and festivals—this curious globetrotter immerses themselves in the heart of destinations, unraveling their secrets.

🌿 The Eco-Conservationist 🌏

90% Match

In a world where green is the new black, this planet protector embarks on eco-adventures, championing wildlife, and leaving nothing but footprints and goodwill behind.

📸 The Passionate Photographer 📷

90% Match

Armed with a camera and an eye for the extraordinary, they're the memory maker capturing life's beautiful moments, one click at a time.

🚶‍♂️ The Hiking Enthusiast 🥾

88% Match

Peaks, trails, and untouched vistas—this nature aficionado walks the walk, turning every hike into a breathtaking journey that leaves footprints on their soul.

🏄‍♂️ The Adventure Aficionado 🌄

88% Match

From mountain tops to ocean waves, they're the adrenaline addict who believes life's a playground of thrills. If it doesn't make your heart race, they're not interested.

🍔 The Culinary Explorer 🍕

88% Match

On a mission to devour local flavors and gastronomic wonders. Tasteless meals are a no-go; they're all about feasting on the extraordinary.

🌾 The Agricultural Gastronaut 🍅

88% Match

Boldly embarking on culinary expeditions where farm-to-table delights are savored with a mix of culinary curiosity and a tractor-load of appreciation for the humble yet exquisite flavors of the earth.

🎶 The Music and Arts Devotee 🎨

88% Match

Culture is their currency, and festivals, concerts, and galleries are their playground. Armed with a ticket and a playlist, they're here to prove that life's better with a little more rhythm and a lot more color.

🚗 The Road Tripper 🛣️

85% Match

With highways as their playground, they're the wanderer who uncovers hidden gems along the way. For them, the journey is just as exciting as the destination.

🧑‍👨‍👦‍👦 The Family Fusion 🎈

85% Match

An orchestra of generations, this harmonious crew blends the laughter of kids, wisdom of parents, and spark of grandparents into a symphony of love, adventure, and unforgettable memories.

📱 The Tech Savvy Trailblazer 🌐

85% Match

Navigating both reality and the digital realm, they're the modern-day explorer searching for VR adventures and tech-infused destinations. They're living in the future and loving it.

🏙️ The Metropolitan Mapper 🏢

85% Match

Navigating the concrete jungles with an artful twist, this urbanite thrives on neon lights, culture galore, and the city's heartbeat after dark. They don't just visit cities, they conquer them.

🚸 The Junior Jetsetters 🛫

83% Match

Parents and kids, on a journey of laughter and learning, one adventure at a time. From little steps to giant leaps, this family knows that the best destinations are the ones shared.

📜 The History Buff 🏛️

82% Match

Seeks Immersive experiences to connect with the nation's rich past, longing for encounters with iconic landmarks, well-curated museums, and insightful guided tours that unveil the layers of history hidden within the diverse landscapes of the country.

🕰️ The Retro Revivalist 🕹️

82% Match

Embracing nostalgia and vintage charm, they're the traveler stepping back in time to experience the past's magical allure.

🇺🇸 The Americana Archivist 🗽

80% Match

Chasing roadside wonders and quirky landmarks, they're the time traveler in search of small-town charm that spells out nostalgia in neon lights.

👴👨‍👧 The Parental Passage 👶👵

78% Match

Bridging generations with travel, this explorer brings family tales to life, crafting memories that withstand time. It's more than a vacation—it's a legacy in the making.

🍷 The Wine and Spirits Connoisseur 🥂

78% Match

From vineyards to distilleries, they're the Sherlock Holmes of sips. Armed with a glass and an expert palate, they uncover the hidden flavors that make a destination truly intoxicating.

💼 The Business Maven ⌚

75% Match

A jet-setting genius whose power suit is as sharp as their wit. They conquer conferences like a pro, turning networking into an art and transforming boardrooms into their personal stage.

🧙‍♂️ The Treasure Hunter 🗺️

75% Match

Uncovering ancient stories and mysteries, this seeker of legends explores destinations steeped in tales of magic and wonder.

💰 The Thrifty Traveler 🛒

75% Match

Saving on expenses, not on experiences. They're the budget magician who turns every penny into an adventure-packed memory.

🛍️ The Artisan Shopper 🎁

75% Match

Seeking treasures beyond the tourist traps, they're the retail detective on a mission to uncover hidden gems, local art, and souvenirs that tell a unique story.

🌃 The Nightlife Nomad 🎶

72% Match

When the sun sets, this nocturnal explorer spreads their wings and takes flight into a world of live music, dance floors, and neon-lit alleys. If you need to know where the party's at, they're the ultimate nightlife oracle.

💎 The Luxury Lifestyle ✨

60% Match

Seeking lavish accommodations, exquisite dining, and experiences fit for royalty. They're living their best life and making no apologies for it.

🎢 The Theme Park Enthusiast 🎡

45% Match

They say life's a roller coaster, so they've made it their mission to ride every twist and turn. From scream-worthy drops to magical encounters, this thrill-seeker takes amusement to a whole new level.

🏖️ The Beach Bum ☀️

40% Match

Sandy shores are their sanctuary, and the sound of waves is their daily symphony. With sunscreen in one hand and a beach read in the other, they've perfected the art of coastal relaxation.

View All Personas

🗺️ nearby regions

Your journey doesn't end here! Check out other nearby regions to compare statistics.

🏔️🚵‍♀️ Rills & Hills (Greater Great Falls, MT)

🛤️⛏️ Gold Gulch (Greater Helena-Butte, MT)

🐟🌲 Salmon Scree (Greater Challis, ID)

🏔️❄️ Glacier Glade (Greater Whitefish-Kalispell, MT)

🦌🐻 Yellowstone Country (Greater Yellowstone, WY-ID-MT)

🐻🦅 Big Sky Country (Montana (MT))


Place ID: 28238
WanderStat v24.11.10.03