🏞️🏔️ Bitterroot Valley
Tourism and Demographic Statistics for Greater Missoula, MT.
🏆 destination score
58%
🌱 tourism development
33%
🍡 culinary diversity
27%
💖 something for everyone
92%
🏙️ total quality assets
415
🛎️ accommodations
76
- 🧭 Other: 26
- 🛋️ Hotel: 24
- 🥐 Bed & Breakfast: 16
- 🏖️ Resort: 10
- 🏕️ Campground: 7
🗽 attractions
81
- 🏞️ Outdoors: 52
- 🧭 Other: 17
- 🧠 Education: 14
- 🌾 Agriculture: 2
- 🎨 Arts: 1
🍜 food
170
- 🧭 Other: 87
- ☕ Beverages: 27
- 🍔 American: 15
- 🍰 Desserts: 15
- 🌯 Southwestern: 12
- 🍕 European: 11
- 🍗 Southern: 9
- 🍣 Asian: 6
🛍️ shopping
88
- 🧭 Other: 45
- 🕯️ Specialty Store: 22
- 🏬 Mall & Plaza: 11
- 🧺 Local Market: 10
- 👖 Thrifts & Antiques: 9
- 🎁 Gift Shop: 2
🧳 annual visitors
1.45 million
(estimated)
🌜 overnight visitors
979,131
🚌 daytrip visitors
466,198
💵 economic impact
$1.21 billion
$7,659 per resident
👨👩👧👦 total population
157,857
📏 total area size
7,675 sq. mi.
🏘️ population density
20 per sq. mi.
🧮 average age
41 years old
🧸 gen alpha
20,723
13%
📱 gen z
29,953
18%
💻 millenials
33,448
21%
📼 gen x
27,067
17%
🎸 baby boomers
37,169
23%
🕰️ silent generation
9,497
8%
🛬 total airports
10
✈️ MSO
Missoula International Airport
In-Region
✈️ FCA
Glacier Park International Airport
77 mi. away
✈️ GTF
Great Falls International Airport
104 mi. away
✈️ BZN
Bozeman Yellowstone International Airport
106 mi. away
🛩️ BTM
Bert Mooney Airport
42 mi. away
🛩️ SMN
Lemhi County Airport
42 mi. away
🛩️ MYL
McCall Municipal Airport
55 mi. away
🛩️ HLN
Helena Regional Airport
63 mi. away
🛩️ LWS
Lewiston Nez Perce County Airport
81 mi. away
🛩️ PUW
Pullman-Moscow Regional Airport
99 mi. away
⚡ total EV chargers
35
🚗 average power
121 kW
🔋 max power
350 kW
📍 map
🛣️ highways
🏃♀️ personas
🏙️ The Roaming Advocate 🏳️🌈
96% MatchOn a mission to paint the world with all colors of the rainbow, this fearless traveler seeks out destinations that embrace diversity like a warm hug. Inclusivity is their compass, and they're leading the way.
🌳 The Nature Lover 🌿
95% MatchWhispering with the wilds, seeking solace in national parks and picturesque landscapes. If it's not under the sky, it's just not their kind of adventure.
🏡 The Local Immersion Seeker 🗺️
94% MatchTouristy is not in their vocabulary. Armed with curiosity and a camera, they dive into the heart of a destination, embracing locals, flavors, and stories that go beyond the guidebook.
💑 The Romantic Escapist 💖
92% MatchLovebirds seeking moments that make time stand still, from intimate getaways to heart-fluttering views. With eyes locked and hands held, their love story becomes the backdrop to every journey.
🌍 The Diversity Discoverer 🤝
92% MatchOn a mission to explore destinations where cultures blend like a symphony of flavors, celebrating the kaleidoscope of humanity. With a compass for inclusivity and a radar for minority-owned gems, they're rewriting the travel map one diverse experience at a time.
🧘♂️ The Wellness Wanderer 🌱
92% MatchArmed with yoga mats and spa vouchers, they're the zen warrior of vacationing. Balancing chakras and soaking in serenity, they're the true masters of vacation relaxation.
🎭 The Cultural Voyager 🎪
90% MatchCultural tapestries, traditions, and festivals—this curious globetrotter immerses themselves in the heart of destinations, unraveling their secrets.
🌿 The Eco-Conservationist 🌏
90% MatchIn a world where green is the new black, this planet protector embarks on eco-adventures, championing wildlife, and leaving nothing but footprints and goodwill behind.
📸 The Passionate Photographer 📷
90% MatchArmed with a camera and an eye for the extraordinary, they're the memory maker capturing life's beautiful moments, one click at a time.
🚶♂️ The Hiking Enthusiast 🥾
88% MatchPeaks, trails, and untouched vistas—this nature aficionado walks the walk, turning every hike into a breathtaking journey that leaves footprints on their soul.
🏄♂️ The Adventure Aficionado 🌄
88% MatchFrom mountain tops to ocean waves, they're the adrenaline addict who believes life's a playground of thrills. If it doesn't make your heart race, they're not interested.
🍔 The Culinary Explorer 🍕
88% MatchOn a mission to devour local flavors and gastronomic wonders. Tasteless meals are a no-go; they're all about feasting on the extraordinary.
🌾 The Agricultural Gastronaut 🍅
88% MatchBoldly embarking on culinary expeditions where farm-to-table delights are savored with a mix of culinary curiosity and a tractor-load of appreciation for the humble yet exquisite flavors of the earth.
🎶 The Music and Arts Devotee 🎨
88% MatchCulture is their currency, and festivals, concerts, and galleries are their playground. Armed with a ticket and a playlist, they're here to prove that life's better with a little more rhythm and a lot more color.
🚗 The Road Tripper 🛣️
85% MatchWith highways as their playground, they're the wanderer who uncovers hidden gems along the way. For them, the journey is just as exciting as the destination.
🧑👨👦👦 The Family Fusion 🎈
85% MatchAn orchestra of generations, this harmonious crew blends the laughter of kids, wisdom of parents, and spark of grandparents into a symphony of love, adventure, and unforgettable memories.
📱 The Tech Savvy Trailblazer 🌐
85% MatchNavigating both reality and the digital realm, they're the modern-day explorer searching for VR adventures and tech-infused destinations. They're living in the future and loving it.
🏙️ The Metropolitan Mapper 🏢
85% MatchNavigating the concrete jungles with an artful twist, this urbanite thrives on neon lights, culture galore, and the city's heartbeat after dark. They don't just visit cities, they conquer them.
🚸 The Junior Jetsetters 🛫
83% MatchParents and kids, on a journey of laughter and learning, one adventure at a time. From little steps to giant leaps, this family knows that the best destinations are the ones shared.
📜 The History Buff 🏛️
82% MatchSeeks Immersive experiences to connect with the nation's rich past, longing for encounters with iconic landmarks, well-curated museums, and insightful guided tours that unveil the layers of history hidden within the diverse landscapes of the country.
🕰️ The Retro Revivalist 🕹️
82% MatchEmbracing nostalgia and vintage charm, they're the traveler stepping back in time to experience the past's magical allure.
🇺🇸 The Americana Archivist 🗽
80% MatchChasing roadside wonders and quirky landmarks, they're the time traveler in search of small-town charm that spells out nostalgia in neon lights.
👴👨👧 The Parental Passage 👶👵
78% MatchBridging generations with travel, this explorer brings family tales to life, crafting memories that withstand time. It's more than a vacation—it's a legacy in the making.
🍷 The Wine and Spirits Connoisseur 🥂
78% MatchFrom vineyards to distilleries, they're the Sherlock Holmes of sips. Armed with a glass and an expert palate, they uncover the hidden flavors that make a destination truly intoxicating.
💼 The Business Maven ⌚
75% MatchA jet-setting genius whose power suit is as sharp as their wit. They conquer conferences like a pro, turning networking into an art and transforming boardrooms into their personal stage.
🧙♂️ The Treasure Hunter 🗺️
75% MatchUncovering ancient stories and mysteries, this seeker of legends explores destinations steeped in tales of magic and wonder.
💰 The Thrifty Traveler 🛒
75% MatchSaving on expenses, not on experiences. They're the budget magician who turns every penny into an adventure-packed memory.
🛍️ The Artisan Shopper 🎁
75% MatchSeeking treasures beyond the tourist traps, they're the retail detective on a mission to uncover hidden gems, local art, and souvenirs that tell a unique story.
🌃 The Nightlife Nomad 🎶
72% MatchWhen the sun sets, this nocturnal explorer spreads their wings and takes flight into a world of live music, dance floors, and neon-lit alleys. If you need to know where the party's at, they're the ultimate nightlife oracle.
💎 The Luxury Lifestyle ✨
60% MatchSeeking lavish accommodations, exquisite dining, and experiences fit for royalty. They're living their best life and making no apologies for it.
🎢 The Theme Park Enthusiast 🎡
45% MatchThey say life's a roller coaster, so they've made it their mission to ride every twist and turn. From scream-worthy drops to magical encounters, this thrill-seeker takes amusement to a whole new level.
🏖️ The Beach Bum ☀️
40% MatchSandy shores are their sanctuary, and the sound of waves is their daily symphony. With sunscreen in one hand and a beach read in the other, they've perfected the art of coastal relaxation.
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🗺️ nearby regions
Your journey doesn't end here! Check out other nearby regions to compare statistics.
🏔️🚵♀️ Rills & Hills (Greater Great Falls, MT)
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🐟🌲 Salmon Scree (Greater Challis, ID)
🏔️❄️ Glacier Glade (Greater Whitefish-Kalispell, MT)
🦌🐻 Yellowstone Country (Greater Yellowstone, WY-ID-MT)
🐻🦅 Big Sky Country (Montana (MT))
Place ID: 28238
WanderStat v24.11.10.03